Signal
The growth in the use of videos as a means of communication, promotion, trust, recommendation (see a trend).
- Replacing phone screens with one-way video interviews
- Enhanced collaboration tools
- Using video to connect with passive candidates
- Video for connecting with far-flung candidates
- Building a digital library of candidates
Sources :
- https://jobadder.com/blog/5-trends-video-interviewing
- http://www.thestaffingstream.com/2020/10/01/video-interviews-a-new-trend-of-recruitment/
Problem
Recruiters receive an astronomical quantity of resumes, often all identical.They read them diagonally and don't have the time to linger on them for too long.
Also, with the COVID crisis, recruiters have taken the habit of video interviews and are becoming more and more familiar with this practice.
Target Market
You have 2 targets in this market:
1 - recruiters
2 - candidatesWe will focus on recruiters. This is your priority target.
You will find candidates more easily with your solution.
What kind of recruiters should you target?
- Recruiters of large companies who don't have time to look at resumes and who need to have access to a pre-selection.
- Startups that do not have a human resources function and need to be supported in this area.
Specialize in a specific sector of activity (e.g. outdoor sports, electrical industry...).
At first, aim for a wide range of candidates, and refine your offer as you interview recruiters.
If you are specialized in a sector and know perfectly the recruiters' expectations. Go for it.
Solution
Solution 1: You are a recruitment agency, sourcing type, and you send weekly profiles to your clients according to their criteria.
Solution 2: You are a profile bank (platform) and recruiters come to look for profiles thanks to your solution.
These solutions can be complementary.
Market players
Business model
Each week you can send X video profiles to recruiters according to their criteria or you can give them access to the whole video bank without giving the contacts (only video pitch + skils + job wanted).
If the company wants to get in touch with the candidate, they have to pay.
Monthly subscription:
You can opt for a monthly subscription model with several plans depending on the number of contacts the company can have or pay per contact request.
Pay per contact:
Payment per contact. Each company has credits that it has purchased and uses its credits with the candidates it wants to meet.
MVP
Step 1: Testing & iteration
Use Linkedin to get in touch with companies. Ask them what their recruitment needs are. You can just send them a questionnaire with the type of candidate they are looking for with soft skills and hard skills.
Then search on linkedin, twitter for your future candidates. Send them a questionnaire with videoask.
The advantage of videoask is that the video can not exceed 2 minutes.
Once the profiles are received, present them to the companies.If they want to contact them, they have to pay you. At this stage, you don't even need a website, platform, or landing page.
Step 2: Scaling the business
When you feel traction on an activity sector or a profile type.
You can start creating a landing page, your platform and use the business model you have validated.
But you can also just base your business on email.
When a candidate matches with a recruiter, you send the profile to the recruiter.If the recruiter is interested he pays you via PayPal or a payment page (stripe, gumroad...).
MVP stack - Video Platform
For the MVP platform, you just need :
Videoask + Airtable + Softr
Softr is your platform, to access the platform, your customers must pay a subscription and have an account (softr feature).
Others ideas
To attract candidates, you can also create a job board.To do so, use Airtable+Softr (or Pory).
Scrap the ads on the job boards and insert them in your airtable.
All you have to do is promote your job board, collect applications and contact the company.
No-Code Stack
Main tool : Videoask
Tools to validate your tests & iterations:
- Google Sheet or Airtable to collect talents videos
- Google Drive or DropBox for sharing videos
- Zapier if you want to make your first automation
- Mailchimp, Maillerlite for emails
Tools to scale your business:
- Webflow or Bubble for your platform (Webflow is the easiest way to get started)
- Stripe, Memberstack for payments and access management
- Google Sheet or Airtable to collect contacts and videos and Database
- Zapier if you want to make your first automation
- Mailchimp, Maillerlite for emails
Acquisition
For this type of business, I will almost exclusively use and press relations, Linkedin and Twitter.
I will also create content about the benefits for recruiters and candidates of matching profiles through video and Skills.
Then googles ads/facebook ads for candidate recruitment. But to be tested.
The key is going to be spending time finding companies and candidates.Use linkedin, job platforms.
Find candidates that match the job offers of the platforms. And send these candidates for free to the companies found on linkedin.
Copywriting / Inspiration
Example of a solution name: Video Talents
Product Description
Example #1
- Video Talent helps businesses find the talent that will make their business take off. We use our unique Video Pitch approach to connect talents and recruiters.
Example #2
- Video Talent is a marketplace where recruiters can find and connect with the best talent
Sales - Problem-Promise-Proof-Proposal
Example #1
Problem: Our clients struggle to find the right people to hire Promise: We connect companies with the right people Proof: You can see our work at www.videotalent.com Proposal: Our clients get the right people to hire
Example #2
Problem: It can be hard to find the right person for the right job Promise: Video Talent makes it easy to find the right person for the right job Proof: We have thousands of candidates, all with the skills and experience you need Proposal: Let Video Talent find you the perfect candidate
Example #3
Problem: You need to find new employees, but you can't afford to waste time Promise: We help you to find the best candidate through video matching Proof: Customers say "I found a great candidate within 48 hours and saved $1,000" Proposal: Take advantage of our quick and efficient service to find the best candidate for your business
Sample question for the VideoAsk - Talents
Question #1
- 👋 Hello, what field are you looking for your job in?
Question #2
- Which job would you like to have?
Question #3
- What is your level of experience in the position you are looking for?
Question #4
- What contract are you looking for?
Question #5
- What are your 5 key skills? (e.g.: Teamwork, adaptability, autonomy, project management, entrepreneurial...)
Question #6
- List the 5 skills that characterize you(e.g.: thoughtful, funny, good listener, questioning, customer-oriented)
Question #7
- Select what is important to you in your future work environment?
Question #8
- What are your last 2 professional experiences?
Question #9
- Complete this sentence. By joining my future company, I will...
📺 Question #10 - This is the question that the candidate will answer on video
- Now is the time to make a difference. You have 2 minutes to convince in video
Difficulty
Easy, no technical expertise required.
Time, patience, and a lot of manual actions at the beginning but very little financial investment.
🚀 It's up to you now!
Guide & tutorial
VideoAsk Tutorial
Tutorial Video 👇👇
https://www.youtube.com/watch?v=utxct2Rad5U
Webflow Tutorial
👉👉 5 steps to build a membership website in 2021 (with no-code)
Softr Tutorial
👉👉 Jobboard guide : How to Make a Job Portal Website from a Template