How to easily build and deploy a Micro SAAS in No-Code with this trend and this idea

How to easily build and deploy a Micro SAAS in No-Code with this trend and this idea

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Lamacorn
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8 min read

🚨Trends

Media consumption has been turned upside down in recent years and video has become the exclusive mode of consumption. Whether it is in advertising, to incite a purchase, to communicate, or share experiences on social networks. The video is everywhere and unavoidable.

⚡️ Some figures:

  • Social video generates 1200% more shares than text and images combined (Brightcove).
  • 10 billion videos are watched on Snapchat every day (Bloomberg)
  • Video campaigns on LinkedIn achieve a 50% engagement rate (LinkedIn)
  • 81% of social network professionals say they prefer Facebook for their video marketing operations (Buffer)
  • 1.9 billion people use YouTube each month (Youtube).
  • YouTube users watch the equivalent of 1 billion hours of video per day, or nearly 46,000 years of content viewed per year (YouTube).
  • 25% of companies publish videos every week (Buffer).
  • 55% of people consume videos more than other types of content (HubSpot).
  • 85% of consumers want to see more video content from brands (Hubspot).50% of 18-34 year olds say they stop whatever they are doing to watch a video from their favorite brand (Think With Google).
  • Video drives a 157% increase in organic traffic from search engines (Brightcove). Sites that incorporate video have an average visit time of two minutes longer than sites without video (Merchant).

7 Top Video Trends for 2021:

  • Social Media Video.
  • Interactive Video.
  • Live Video.
  • Personalized Video.
  • Animation.
  • Searchable Video.
  • Video for Internal Communications

📌 To go further :

Article 1

Article 2

💎 The Opportunities :

As you can see, video is a growing communication and engagement vector on which companies must rely if they want to differentiate themselves, acquire users, convert more easily or encourage purchases.

Let's take a look at the solutions that can be developed around this trend.

🧰 The Garage Toolbox for this trend:

  • VideoAsk
  • Airtable
  • Zapier
  • Webflow
  • Softr

    Execution Plan - Micro SAAS for Customer Satisfaction

👋Signal

The growth in the use of videos as a means of communication, promotion, trust, recommendation (see a trend).

88% of people consult a customer review before a purchase

🙅Problem

Companies in the construction sector are not comfortable with digital tools and they have difficulty in capturing and using the satisfaction of their most satisfied customers.

They never or hardly use customer satisfaction as a means of promotion. So there is an opportunity to exploit this niche market.

🎯Target market

Interior and exterior painting companies for the wow effect (before/after) with their customers.

💡Solution

Propose a solution that helps painters to collect the opinions of their most satisfied customers in video and broadcast them on social networks.

Other niches

We need markets with a before/after effect and that generate an emotion to accentuate customer satisfaction.

For example:

  • All building trades (interior designers, pool builders...)
  • All trades that require a repair, a renovation (garage, furniture repairer ...)

🕹Market players

💰Business model

A Micro SaaS with a monthly subscription for X videos/month plus optional Upsell.

Example of monthly subscription:

  • Trial version (5 videos offered)
  • 5 videos for $19/month
  • 20 videos for 39$/month
  • 50 videos for $69/month

These figures are only an example and may change depending on the level of service to be provided.

Examples of Upsell:

  • Posting videos on social networks
  • Management of communication on social networks

🧢 Which MVP ?

Step 1: Testing & iteration

  1. You ask your customers to send you by email (or share on drive file) the contacts (email + phone number) of the customers to contact to get their video recommendation.
  2. You send by email or SMS (prefer SMS) the form to collect the video reviews
  3. You collect the videos and share them with your customer

Step 2: Scaling the business

  1. You automate recurring actions
  2. You create a platform with personal access for your customers
  3. They upload the contacts and the forms are sent automatically to the customers
  4. They have access to their videos that they can download or share on social networks

🧰Tools needed

Main tool : Videoask

Tools to validate your tests & iterations:

Tools to scale your business:

  • Webflow or Bubble for your platform (Webflow is the easiest way to get started)
  • Stripe, Memberstack for payments and access management
  • Google Sheet or Airtable to collect contacts and videos and Databese
  • Zapier or Integromat for automation
  • Mailchimp, Maillerlite for emails
  • Twilio for SMS

🧲Acquisition

For this type of business acquire your first customers :

  • Facebook ads, Instagram Ads, Google Ads
  • Cold email
  • Facebook Group
  • Linkedin Group
  • Reddit
  • Blogging
  • Direct message on Linkedin

❗ First time, don't spend money on advertising

Exchange directly with your prospects and users on Linkedin to understand their needs and adjust your value proposition.

The key will be to create content (blog, Linkedin, cold email...) and to rely on your first clients :

  • Show videos of happy customers
  • Key figures on the importance of customer recommendation
  • Benefits and advantages of the video (Wow effect of happy customers)

🧙‍♂️Copywriting / Inspiration

Example of a solution name: Video Feedback

Product Description

  • Example #1

    Video Feedback is an affordable, easy-to-use video feedback solution that helps you collect feedback from your customers in a video format that is more personal and engaging than traditional feedback tools.

  • Example #2

    Video Feedback is the first web-based software that allows users to collect customer feedback from videos. Video Feedback is a wonderful tool for any business that wants to collect customer feedback from videos.

  • Example #3

    Video Feedback is an easy-to-use video feedback software that lets customers record their feedback in a video for your organization.

  • Example #4

    Do you have a hard time collecting feedback from your customers? If so, you may want to try using our new Video Feedback App. It allows you to collect feedback from your customers by recording a short video of them describing how great your business is.

Sales - Problem-Promise-Proof-Proposal

Example #1

  • Problem: Inaccurate customer feedback is a problem for business owners
  • Promise: With Video Feedback, customers can give accurate feedback about your product
  • Proof: Customers say it's a great way to get accurate feedback
  • Proposal: Get more accurate feedback with Video Feedback!

Example #2

  • Problem: You want to get feedback from your customers, but they are too busy to respond.
  • Promise: With Video Feedback, you can set up a feedback process that collects feedback in video form from your customers
  • Proof: Customers say that Video Feedback is a quick, easy way to get customer feedback
  • Proposal: Use Video Feedback to collect customer feedback from your customers

Example #3

  • Problem: Many companies are struggling with how to get feedback from their customers
  • Promise: The best way to get customer feedback is to ask for it
  • Proof: Customers say that this video feedback software helps them get more feedback than they would otherwise
  • Proposal: Use this solution to get feedback from your customers, in a way that is meaningful and easy to read.

Example #4

  • Problem: Many painting companies don't have a way to collect feedback from their customers
  • Promise: Video Feedback will make it easy for you to collect feedback from your customers in a fun way
  • Proof: Customers say 'Video Feedback has boosted our customer satisfaction rating
  • Proposal: Send us a free trial of Video Feedback today!

Facebook Ads

Facebook Ads Paid ads that appear on the newsfeed

  • Example #1

    We help you collect video feedback from customers who are happy with your product.

  • Example #2

    Turn your happy customers into video stars and build trust with your audience.

  • Example #3

    {Videotape} For a limited time, you can have an expert walk you through the best practices for your business. Get it now for only $0.99/day!

  • Example #4

    How can you get great customer feedback? Do it in the video.

Google Ads (Problem to Solution) Paid ads geared to solving problems.

  • Example #1

    Video Feedback App | Video Feedback Get video feedback from your customers and show them how their opinion matters to your business.

  • Example #2

    Feedback Videos | Video Feedback We help you collect feedback from your customers in videos. (You can also use videos to collect feedback from your customers).

  • Example #3

    Feedback Videos | Video Feedback We help you collect feedback from your customers in videos. (You can also use videos to collect feedback from your customers).

  • Example #4

    Video Feedback | In-Person Surveys, Online Surveys, Feedback Videos A web-based video survey tool for collecting feedback online, In-person, or via a tablet. Improves customer satisfaction.

🔥Difficulty

👌 Easy, for MVP : no technical expertise required.

When you start scaling your business, you'll need to learn tools like webflow. You will find all the necessary content in the resources section.

Do you want to have access to actionable business ideas quickly thanks to no-code? 👉 join The Garage Studio and follow the Lama on Twitter

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